Christofle The Art of French Silverware and Fine Tableware
Overview
3D Art Direction
Motion Design
Luxury Branding
Digital Craftsmanship
NFT Design
Web3 Integration
Storytelling in Motion
Symbolic Visuals
Metaverse Aesthetics
Heritage & Innovation
We partnered with Christofle, the iconic French silversmith, to create a high-end motion design film for the launch of an exclusive, limited-edition MOOD piece.
Blending 3D and 2D animation, we crafted a visually refined narrative that highlights the savoir-faire and timeless elegance of the brand, while introducing a custom engraving designed specifically for this collector’s edition.
Our creative contribution extended to the development of a digital extension through the design of a unique NFT, conceived to echo the physical object and offer a premium, phygital experience.
This project culminated in a promotional film that combines heritage and innovation—capturing the spirit of Christofle through a sleek, modern lens while respecting its legacy of craftsmanship and luxury.
From pixels to purpose: we guide brands in building intuitive digital products and rich visual identities that stand the test of time.
The Challenge
The main challenge of this project was to translate a physical luxury object into a digital artwork that feels authentic, valuable, and desirable. We had to preserve Christofle’s DNA—its craftsmanship, excellence, and boldness—while guiding the brand into uncharted territory: the metaverse. This meant balancing technical limitations (file weight, wallet compatibility, smooth rendering) with a high-end artistic direction that reflects the Maison’s legacy. The success of the collection, which sold out in just five minutes, confirms the power of this fusion between tradition and innovation.
Our Approach
To accompany Christofle in its first steps into the Web3 universe, we designed a visual and narrative experience that blends the Maison’s heritage with the codes of digital luxury. Starting from the iconic MOOD object, we envisioned an immersive 3D universe inspired by the fictional city Christofle Aurifaber Citatis, where each architectural element echoes a signature collection of the brand. Our role was to translate Christofle’s timeless elegance into a refined digital animation, incorporating strong symbolic motifs such as the crown, the three stars, and the acanthus leaf—while also respecting the technical constraints of blockchain and NFT platforms.
